Host 2019: from Milan innovations and trends by Framec

In recent years, in the world of catering and restaurants, there has been a constant and progressive change in professional equipment, a change that has seen them acquire more and more importance and an ever-increasing space in areas dedicated to the public.

Ice cream shops and pastry shops have interpretated this change with increasingly elegant ice cream displays and counters, integrated with the decor of the room if not even protagonists in the room itself.

These activities have undergone a profound renewal, in tastes and consumption, as well as in the ways of displaying and proposing products.

Ice cream display have never been so airy and bright: the fronts are lowered, the windows widen to meet customers' needs and expectations.

A trend that hasn't gone unnoticed by the operators of the sector and indeed, sees them as protagonists and architects of this renewal.

It naturally started with an increasing attention to the energy efficiency and environmental impact of the machinery.
And then it has been moved on to the restyling of existing products as well as the creation of products and even entirely new concepts, combining technological innovation with style and design, often offering real furnishing accessories.

Following these trends, Framec continues its journey started with the Dolce Vita range and at Host Milano 2019 presented the new Venere line, both for the Wine and Ice & Pastry sector.

Diego Caponigro, Mondial Framec Sales Manager and Product Specialist, illustrates the renewed and expanded Venere line, presented this year at Host Milano.

Discover Venere, the elegant display designed to become the protagonist in your restaurant! 

Posted on: 14 November 2019

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